Globalization is characterized by the expansion and market integration among developed countries, countries are developing, and between the two. Center of world culture in the industrialized countries are producing better goods, services, and the symbols of modernity are then consumed globally by the entire population of the world through the commoditization of cultural packaging.
Market expansion will not succeed if there is no change in the values of the global consumer culture pillars "consumer culture". This phenomenon is intended that industrial products can be quickly sold and consumed en masse, both in the developed countries and in countries is growing.
For example, the development of goods from abroad in Indonesia is increasingly widespread, compounded by a number of shopping centers international level, it is certain to trigger consumer level of the higher consumers. Lifestyle with a western orientation freedom of motion after the previous order, namely the Old Order, the fallen. Young children begin to use the goods from the start clothing, accessories, and shoes with the famous brand that is generally very high price.
Can be observed on one side of the concrete globalization has created an abundance of material, while on the other side of consumer culture creates global threatening human civilization. Culture of consumerism packaged in an international lifestyle and is a symbol of modernity and instant.
When noted, is now rampant luxury lifestyle among adolescents. Today, many teenagers who have entered the arena "The Exhibit of Luxury" alias-paced lifestyle of luxury and consumer. Therefore, each individual must be able to apply the "behavior change" so we do not fall to the nature of the consumer that can bind us forever.
Ani Nurdwiyanti is swaberita contributors and can be reached at ani.nurdwiyanti @ swaberita.com
Source:http://www.swaberita.com
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